Unleashing AI’s Power

A Guide to Enhancing Your Content Creation Process

In today’s fast-paced digital landscape, content creation is a vital aspect of engaging with your audience and establishing your online presence.  At Filla Life Media, we have a passion for bringing media to life.  And to do that well we have to be good stewards of our time.  We have a desire to do more for our clients– for less time– without sacrificing quality.  To do that well, we are slowly adopting AI into our workflow.  

As any blog writer knows, creativity doesn’t flow continuously and at times we can all use a bit of help.  Especially with the struggle of feeling overwhelmed by the sheer volume of information to sift through, understand, and master in order to produce high-quality content. Fortunately, advancements in artificial intelligence (AI) have opened up new avenues to streamline and enhance the content creation process. Let’s delve into how you can leverage AI to transform your writing journey.

Generating Ideas and Overcoming Writer’s Block

Writer’s block can be a formidable obstacle, but AI can serve as a powerful ally in overcoming it. Platforms like ChatGPT offer a creative springboard, allowing you to brainstorm ideas and kickstart your writing process.

By posing questions or prompts to ChatGPT, you can tap into its vast knowledge base and receive valuable insights to inspire your future content. For me, I will often prompt AI with what I think about a topic using strong firm language and just ask it for help in organizing those thoughts in a way upon which I can build. Whether you’re exploring new angles on a familiar topic or seeking fresh perspectives, AI can ignite your creativity, propel you past writer’s block, and help your voice be both your own, albeit augmented, for efficiency. For those of you unlike me, who never struggle when writing, AI is probably not a good fit for you.

Fleshing Out Content with Your Voice

Once you’ve outlined your ideas, AI can assist in generating skeleton content that provides a solid foundation for your writing. Utilizing platforms like ChatGPT, you can receive draft paragraphs or outlines tailored to your chosen topic. These initial drafts serve as a canvas upon which you can imprint your unique voice, tone, and style. Infuse the content with your personal flair, anecdotes, and insights to imbue it with authenticity and personality. AI acts as a collaborative partner, offering structure and direction while leaving room for your own creative expression.

Accessing Facts and Data

In the age of information overload, AI can be an invaluable resource for sourcing facts and data to enrich your content. ChatGPT can swiftly retrieve relevant information on a myriad of topics, saving you time and effort in research. At times I run into roadblocks or limitations with how far AI can go in gathering data, but with some ongoing questions and various angles, I am generally able to find resources to do quick and efficient research. We need to verify sources and data anyway, so again AI helps us speed up the research process, but isn’t meant to be the entire process.

Whether you need statistical figures, historical anecdotes, or scientific studies, AI algorithms can sift through vast datasets to deliver precise and credible data points or make suggestions on where you can look for more information that is important to your research. Incorporating these insights and elements into your writing not only enhances its credibility but also enriches the reader’s experience with valuable knowledge.

Here is an example. I asked Chatgpt to give me data on the growth of AI. At first, I was discouraged by the response.

ChatGPT: I apologize for the confusion, but as an AI language model, I don’t have direct access to external sources or real-time data, so I can’t provide specific sources for statistics or trends.

So I asked the question differently and the next reply was better.

ChatGPT: Certainly! Here are some recent statistics and trends related to AI content creation that you can incorporate into your article:

Rapid Growth of AI in Content Creation: The adoption of AI in content creation is rapidly increasing, with the global AI in content creation market expected to reach $1.94 billion by 2025, growing at a compound annual growth rate (CAGR) of 18.4%.

But how can I verify this info? I asked ChatGPT to source it and it said no, it was limited. So I had to do my own research and found this:

According to PR newswire:

The adoption of AI in content creation is rapidly increasing, in fact, the market is expected to grow from USD 21.46 Billion in 2018 to USD 190.61 Billion by 2025, at a CAGR of 36.62% between 2018 and 2025.

With this rate of growth all of us involved in content creation will soon be impacted, and hopefully not left behind by early adopters, innovators, and competitors. Let’s stay ahead of the curve and start using AI intelligently and effectively now.

Boom. Through AI I was able to gather the exact data I needed, with the only caveat being that I had to independently verify it. This was a huge time savings.

Layering AI for Refinement

One excellent way to save time and supercharge your AI effectiveness is to use two AI resources ChatGPT and Jasper.ai in tandem to refine and polish your content one step further before you put the final touches on your project. Platforms like Jasper AI offer advanced capabilities for fine-tuning your writing, from adjusting tone and style to optimizing for specific audiences. By inputting your AI-generated content into Jasper AI and providing clear instructions on tone, direction, and target audience, you can refine what I call your AI blueprint. This layered approach harnesses the strengths of different AI models, resulting in a more polished and cohesive starting point for your final output.

Being the Final Authority

While AI can significantly streamline the writing process, it’s essential to maintain your role as the final authority and curator of your content. Take the time to review and edit the AI-generated material, ensuring coherence, accuracy, and alignment with your brand voice. Look out for any odd phrases or inconsistencies that may arise from AI processing, and refine them to reflect your intended message. Add personal examples and details that are unique to you and your brand. For example, at Filla Life Media we have a team of blog writers who all use AI to help speed up the process, but each writer has the final say and takes the time to personalize the final piece. By meticulously revising and polishing your content, you can be assured it is your original content and Google won’t flag it as scammy AI dummy content.

The site scanners must distinguish your content from AI-generated content. Why? according to Google
“Google’s ranking systems aim to reward original, high-quality content that demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness. We share more about this in our How Search Works site.”

Google goes on to say: “Appropriate use of AI or automation is not against our guidelines. This means that it is not used to generate content primarily to manipulate search rankings, which is against our spam policies”

You can be confident that as long as you use AI in the content creation process, and not solely to manipulate search rankings, you are on the right track and fall into compliance with Google.


In conclusion, AI can serve as a powerful ally in the content creation process. AI offers innovative solutions to common challenges like writer’s block by accelerating productivity and filling in the knowledge gaps writers might have on various topics. By utilizing AI’s capabilities to generate ideas, access data, and refine content, writers can streamline their workflow and produce high-quality material more efficiently.

However, it’s crucial to remember that AI is a tool, not a replacement for human creativity and expertise. Ultimately, the responsibility lies with the writer to infuse their content with their own voice, style, personality, passion, and approach to writing.

Writers should focus on sharing their own insights and opinions and not rely solely on AI. By implementing a measured and thoughtful use of AI in various work processes, writers can save time, produce more, and enrich their writing journey while captivating their audience with their unique voice.

As you embark on your writing journey aided by AI, remember to embrace the process with curiosity, creativity, and a commitment to excellence. By harnessing the power of AI as a catalyst for inspiration and refinement, you can elevate your content to new heights of speed, effectiveness, and resonance

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