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At PRC GR, their primary goal is to provide unwavering support to women facing crisis pregnancies. Over the years, we’ve witnessed the transformative impact of our marketing efforts on the lives of countless women, but our recent success has truly exceeded our expectations. Our tactics, combined with the talents of the dedicated staff at PRC GR, has achieved a remarkable 30% increase in Life Decisions during Q1 of 2024 compared to the previous year, and we couldn’t be more excited.
“We had a 30% increase in Life Decisions during Q1 of 2024 compared to the previous year”
– PRC GR
Our partnership with PRCGR.org has been instrumental in achieving this milestone, and we attribute this success to our innovative strategies and a mutual unwavering dedication to the cause. Here’s how our tailored approach to advertising has made a significant impact on this organization:
1. Effective Use of Adwords: Through meticulous keyword research and strategic bidding, Filla Life Media has optimized AdWords campaigns to target the right audience effectively. By utilizing over 5,000 keywords in rotation and employing a complex combination of budget management, bidding types, and conversion tracking, we have ensured that our advertising efforts are both targeted and cost-efficient providing one of the most competitive cost-per-leads in the industry. Our recent Google rep said that our conversion rate is 400% higher than competitors in this vertical and that the team has never seen anything like it.
“our conversion rate is 400% higher than competitors in this vertical”
– Google Rep
2. Budget Optimization: Filla Life Media recognized the importance of reallocating budgets to focus on the core elements that drive results. By reducing spending on less effective SEO and social media campaigns, they freed up resources to be invested in more impactful areas, ultimately maximizing ROI. SEO and Social remain ingredients in the overall marketing recipe, but they are right priced and no longer dominate the budgets.
3. Leveraging Google Grant Account: One of the most significant contributors to our success has been the strategic management of our Google Grant account. With up to $10,000 in advertising grant money at our disposal, Filla Life Media has effectively utilized this resource to boost brand awareness and drive user engagement. By optimizing this budget and focusing on search ads for free, we have maximized the impact of the grant account on overall lead flow and user engagement being delivered to our client.
4. Multichannel Advertising Approach: Filla Life Media implemented a customized, multichannel advertising approach that seamlessly integrates search, display, and native ads. By targeting users interested in similar content and even those interested in competitor brands, we have effectively expanded their reach and enhanced their brand visibility. Through the use of third-party data, we have refined targeting even further to enhance the effectiveness of our campaigns and increase return on ad spend (ROAS)
Overall, the collaborative effort between our company and PRG GR has resulted in a record-breaking success story. Our strategic guidance, innovative tactics, and unwavering support have played a pivotal role in PRC GR’s ability to empower women to thrive and make a meaningful difference in their lives. We look forward to continuing this partnership and achieving even greater milestones in the future.