WHO IS DECIDING
WHERE YOUR ADS RUN?
Do They Convert?
ADVERTISE LIKE
A PRO
Increase Your ROI
Accountability changed everything.
This was a growth problem disguised as a tracking problem. The client sells golf products across Search, Video, Social, and partner channels—but without a clear scorecard. Sales were coming in, but there was no reliable way to see which efforts were actually driving them. Attribution was the missing piece.
Our mandate was simple: bring order to the data, align every platform to the same truth, and make each decision accountable. Once attribution was clean, performance followed—and growth became something we could measure, manage, and scale.
The Challenge: The work required two things to happen at the same time: stronger sales performance from search and video, and attribution that clearly tied revenue back to specific campaigns. Without a reliable connection between ad activity and outcomes, it was difficult to see which efforts were driving results and where optimization should be focused.
Back-end sales activity wasn’t consistently tied to specific ad units or formats. As a result, performance data existed—but it didn’t tell a complete or reliable story. We were tasked with ensuring attribution was accurate, consistent, and actionable across all media spend.
The Solution: We fixed the measurement first. Using Google Tag Manager, Google Analytics, and a structured UTM framework, we rebuilt attribution so every campaign connected back to revenue. Each sale could be traced to the user, the channel, and the specific ad responsible for it.
With attribution in place, we applied our proprietary 12-step campaign optimization process to the client’s search and video campaigns. Performance signals guided each adjustment, allowing campaigns to evolve based on what the data supported.
The Results: Consistent revenue growth, stable return on ad spend, and a controlled cost per sale. While some seasonal fluctuations occurred, overall performance remained steady.
Clear attribution made it possible to shift spend toward what performed best and reduce investment where conversion likelihood was lower. This approach increased revenue without requiring a proportional increase in media spend, supporting efficient, sustainable growth.
REVENUE GROWTH OVER TIME
Sales Volume By Month
Tying every user signal into each platform and into each campaign strategy educated our media buying techniques. By tagging an advanced combination of 20+ conversions types and engagement activities we drilled down into every crack and crevice of activity to find the best type of user, at the best time of day, viewing content that was most likely to lead to conversion and monetize it! Ultimately, we also saw certain metrics that performed poorly and we were equally aggressively at removing and reducing any media spend where it was less likely to convert. This combination of tactics allowed us to increase revenue for our partners without enormous increase in media spend. In fact, the ultimate goal was to spend less for every new customer or new sale while focusing on overall on top line sales growth.
Filla Life Media has found that effective campaigns evolve and change over time. By having a variety of campaigns in play at any given time leads to greater learning and great long term success. Additionally, it is important to frequently add new strategies, content, and ad types so that Adwords is always getting a fresh look at new data. As our campaign improved, we opened up a shopping channel, dynamic ad sets, responsive ads, conversion based video targeting, retargeting strategies, and audience segment targeting. This approach let us seamlessly shift budget from one strategy to another as the data dictated. We never just set to forget it. The data tells a story and with frequent monitoring and frequent adjusting, an effective marketing strategy unfolds. Many platforms and systems help you find audiences, like golfers, but finding ways to effectively convert them at a low cost per conversion takes an expert. We are proud this partner chose Filla Life Media to deliver these results.
Do They Convert?
Increase Your ROI
