In the heart of Jackson, Michigan, Center for Women Pregnancy Services has been a steadfast resource for women facing unplanned pregnancies, offering free, unbiased support during challenging times. Over the past few years, Filla Life Media has had the honor of supporting this mission through strategic digital marketing efforts. The team at Center for Women recently provided data to our team which paints a vivid picture of just how impactful our partnership has been—not just in numbers, but in lives saved and changed.
Building a Partnership: The Power of Digital Marketing for Pregnancy Resource Centers
When Center for Women first began working with Filla Life Media, they wanted to reach more women in need and to do so effectively. With little digital marketing presence prior to 2019, the center’s outreach was largely limited. Together, we developed a strategy to amplify their visibility, reaching women who may not have otherwise found these crucial resources.
In 2020, our first full year of partnering with Center for Women, we saw remarkable results. Compared to their pre-marketing data from 2018, the number of clients the center served nearly quadrupled. Beyond this increase in traffic, the center reported double the ‘lives saved’, which refers to pregnant women who were initially leaning toward abortion upon coming to the center, but later stated an intention to carry the pregnancy. This metric speaks volumes about the direct impact of reaching more women, especially those who were abortion-minded or abortion-vulnerable.
Fast Forward to 2024: Incredible Continued Impact
This year, 2024, has brought even more profound results. Year-to-date, the Center for Women has saved 46 lives and facilitated 69 total life-affirming choices. This means that our collaborative efforts are not only bringing in higher client volumes but also reaching women at critical decision-making moments.
According to the Center for Women’s Executive Director, the rate of abortion-minded or abortion-vulnerable women served has increased significantly since our partnership began. By improving visibility and targeting, they’ve been able to reach more women at pivotal moments, encouraging informed choices and support. The charts provide a visual representation of the impact seen at Center for Women over the years:
Pregnancy Decisions Prior to Visiting Center for Women
Pregnancy Decisions After Visiting Center for Women
The Impact of Digital Marketing on Pregnancy Resource Centers
The success of the Center for Women is a powerful testament to the effectiveness of targeted digital marketing for pregnancy resource centers. In today’s digital age, many women search online for support and information when trying to navigate their unplanned pregnancies. By ensuring Center for Women’s online presence is strong and strategically aligned, they’ve been able to reach more women who need their services the most.
Lives Saved at Center for Women by Year
Digital marketing doesn’t just drive website clicks; it translates into real-life outcomes. It brings resources, options, and encouragement to women in need, helping them feel supported and informed, which ultimately helps to save lives.
Reflecting on Success and Looking Forward
The success seen at Center for Women highlights the tangible difference that digital marketing can make in supporting a mission-oriented organization. We are immensely grateful to have played a role in helping Center for Women impact the lives of these women.
At Filla Life Media, our goal is to provide effective digital marketing that makes a difference. Partnering with centers like the Center for Women allows us to leverage our expertise to support life-saving missions and to help connect them with the people who need them most. We look forward to seeing these impacts continue.