6 Reasons Pregnancy Resources Centers Should NOT Retarget

In digital advertising, retargeting is a common practice among marketers where an advertiser drops a cookie on a user’s browser to tag them as a “visitor”. This cookie can then be used to later identify someone as having visited the advertiser’s website. If that advertiser is using programmatic media placements or is plugged into any platform or channel that allows retargeting, it can then show and add to those users who have visited their site when they visit other websites.

The Importance of Pregnancy Resource Centers In Your Community

The Power of Choice Pregnancy can be one of the most challenging journeys a woman has to undertake in her lifetime. During this time she needs all the support, care, and guidance she can get to ensure the health of the baby and herself. Fortunately, pregnancy resource centers exist to provide women with a place […]

The 5 “I’s” to Creating a Perfect Landing Page that Converts

The most successful websites have one thing in common: they have optimized landing pages. A great landing page should be informative, eye-catching, and engaging. It should also motivate visitors to take action. Crafting the perfect page isn’t easy, however; it takes time, effort, and an understanding of what makes people click. Let’s look at my five “I” approach to building the perfect landing page—one that will absolutely increase your return on investment.

Abortion Pill Reversal

When a woman is faced with an unplanned pregnancy, she is often filled with fear, uncertainty, and hopelessness.  Sometimes those feelings lead her to make a decision to choose abortion.  For many women, however, the emotions that soon follow an abortion are overwhelming grief and regret.

Client Spotlight: Protect Life Michigan

At Filla Life Media (FLM), we have partnered with many wonderful organizations. One of these amazing organizations is Protect Life Michigan, located in Lansing, MI, and led by Executive Director Christen Pollo.

Client Spotlight: CareNet Milwaukee

Care Net has been partnering with FLM for over 3 years now, and has seen the number of abortion-minded women that they have been able to serve increase by 100%!  Overall client numbers have increased significantly as well, both in clients reaching out online as well as those walking through the doors of Care Net.

What Makes A Good Creative?

Have you ever stopped scrolling mid-article because an ad caught your eye? Even for a few seconds? The chances of you saying yes right now are probably pretty high. Maybe you visited the advertiser before and were familiar with the product, or the quick movement and bold colors of the ad drew your eye’s attention. Either way, the advertiser achieved one of its goals. You stopped and somehow engaged with the brand’s messaging. Today, digital creatives are everywhere: from the websites you browse, to the apps on your phone, even the elevator down to your hotel lobby. But if you want to create an engaging ad, there are a few things you should keep in mind.

5 Tips For A Crazy Effective Landing Page

Your landing page is the single most important part of the marketing equation. It’s the crucial point of a customer’s journey where most, if not all, conversions occur. Is it putting people to sleep, or is it getting you the conversion rates you wanted? Here are our top 5 landing page tips that convert like crazy.

Knowledge Powers Results

Internet Advertising Executive and Strategist

Filla Life Media brings over 23 years of digital media buying and strategy to our client accounts.  In fact, Sheri and I have a combined total of 45 year’s experience together.  Sheri, the Director of Client Services, has worked with me for her entire digital media career and we consider ourselves somewhat of a dynamic duo of digital media optimization.