Life Lead – Our Preferred Partner for PRC Lead Management

More Than Just Leads—Appointments That Save Lives At Filla Life Media, we believe digital marketing should do more than generate clicks—it should create real, meaningful connections, especially when lives are on the line. That’s why we’ve partnered with LifeLead as our preferred lead management solution for pregnancy resource centers (PRCs). While other platforms like CallRail […]

OmniFlex: A New Chapter in Smarter Media Strategy

In a world where audiences are everywhere — scrolling, searching, watching, and discovering — reaching them with the right message at the right time has never been more important. Filla Life Media has been guiding brands through the fast-moving digital landscape, now that journey has led to something truly transformative: OmniFlex. Meeting the Modern Audience […]

Digital Marketing That Saves Lives: A Success Story with the Center for Women Pregnancy Services in Jackson, MI

In the heart of Jackson, Michigan, Center for Women Pregnancy Services has been a steadfast resource for women facing unplanned pregnancies, offering free, unbiased support during challenging times. Over the past few years, Filla Life Media has had the honor of supporting this mission through strategic digital marketing efforts. The team at Center for Women recently provided data to our team which paints a vivid picture of just how impactful our partnership has been—not just in numbers, but in lives saved and changed.

PRC’s Are Viewed Poorly by AIChat Tools

We’re currently attending a conference in Las Vegas to help us better understand the changing landscape of how people search for and access information about abortion and abortion alternatives. With the growing use of AI, more users are beginning to turn to AI tools to find what they’re looking for. Data shows that around 2-3% […]

5 Reasons Why Boosting Posts on Facebook and Instagram Isn’t Worth It

Young woman recording a digital marketing podcast in Grand Rapids, MI about boosting posts on facebook.

Boosting posts on Facebook and Instagram has become a go-to strategy for many businesses seeking quick and easy ways to expand their reach. It’s a popular option, it’s easy, and it promises instant visibility and engagement with just a few clicks. But as tempting as it may be to take advantage of a simple shortcut […]

5 Reasons Why You Should Invest in a Social Media Strategy

Young woman happy to have invested in Filla Life Media's Social Media services.

Pouring media dollars into Social media platforms can be overwhelming and risky.  It can feel hard to navigate if you’re not aware of today’s trends. Even though it’s daunting, Investing in social media is worth it, but be cautious. Your brand’s social media presence says a lot about your products, values, and customer service. Here […]

Understanding Backlinks and Their Importance for SEO

Woman sits outside on her laptop, grateful that Filla Life Media has helped her company secure SEO backlinks.

In today’s rapidly evolving online world, having a strong web presence is crucial for businesses of all sizes. Search Engine Optimization (SEO) plays a vital role in enhancing this presence by improving your website’s visibility on search engines like Google. Simply put, the better your SEO, the more likely potential customers are to find you […]

Unleashing AI’s Power

A hand reaching out to a robot, providing an image of AI.

In today’s fast-paced digital landscape, content creation is a vital aspect of engaging with your audience and establishing your online presence.  At Filla Life Media, we have a passion for bringing media to life.  And to do that well we have to be good stewards of our time.  We have a desire to do more for our clients– for less time– without sacrificing quality.  To do that well, we are slowly adopting AI into our workflow.  

6 Reasons Pregnancy Resources Centers Should NOT Retarget

Man questioning his girlfriend about her phone searches.

In digital advertising, retargeting is a common practice among marketers where an advertiser drops a cookie on a user’s browser to tag them as a “visitor”. This cookie can then be used to later identify someone as having visited the advertiser’s website. If that advertiser is using programmatic media placements or is plugged into any platform or channel that allows retargeting, it can then show and add to those users who have visited their site when they visit other websites.