Pouring media dollars into Social media platforms can be overwhelming and risky. It can feel hard to navigate if you’re not aware of today’s trends. Even though it’s daunting, Investing in social media is worth it, but be cautious. Your brand’s social media presence says a lot about your products, values, and customer service. Here are a couple of reasons why you should consider spending some time and money in a social media presence:
Social media connects you to customers.
Interacting with your customers becomes incredibly easy over social media. Whether you respond to their comments or answer FAQs on your stories, you have many quick and easy opportunities to connect with customers. Customers like to feel like they have a direct line and a close relationship with your company. While scrolling past pictures of grandma’s birthday and their college friend’s wedding, they see your content. They chose to follow you because you caught their attention and interest.
Social media builds a brand’s voice.
Tell your story! Make it inspiring, attractive, and appealing. You set the tone, and you can develop that voice through stories, paid ads, videos, or organic content. But whatever you do, don’t boost our posts. That is a waste of money. Do Not Boost Posts! Ultimately, You can shape your brand, tell your story, and dictate how your customers perceive you. Get creative and be authentic!
Customers trust social media.
According to a recent study by Sprout Social, 70% of customers choose one brand over another if they have a positive experience on social media with that brand. Think about how many people could be walking through your door if you post on social media more often. Put your brand in front of people regularly, and you will stay at the forefront of their minds and hopefully go to choose you over a competitor.
Quality over quantity
It’s not enough to simply post. People don’t want white noise in their lives; they want something they genuinely enjoy. Investing in a quality post means your followers will continue to follow you and value your content. Social media isn’t necessarily a numbers game. It’s a game of likeability, and people don’t like being bombarded by posts that seem rushed and incomplete.
It builds brand awareness.
Let’s say your brand has 1,000 followers on Instagram. If you post something, and someone else reposts it, your content is just put in front of additional people who would have otherwise missed it! Don’t underestimate the value of those extra views! If done right, your followers could become your best marketing tool, and your brand could spread through word of mouth. The more people that know about you, the more people will visit your website or stop by your store.
Regarding social media, it is best to start small and build your budget as you find success. As you see ROI increasing, you can increase your budget. Investing in social media will help your business, and starting small can be the most sustainable approach. A similar survey conducted by Sprout Social shows that 90% of business executives think that social media is becoming the primary way to communicate with customers. Still, it is not always the best way to convert them. It is part of the journey but not the whole journey. It opens the door and keeps them engaged, but the bulk of any marketing budget should be driven by data and directed to the channels that convert the best. That is only sometimes on social media. So be cautious as you start and test, test, test! For some clients social media is a small part of the overall budget; for other clients, it is the lion’s share. Take your time to learn what works, and before you over-invest, set up tracking so that your data can inform you on what works best for you and your company.
Contact us to see how we can help you build your social media strategy today.